Zalando and the French EPR number: who registers, who pays
Direct answer: Its seller tool has a third party representative field, published as reserved for Germany. For France, its pages say the seller provides the numbers itself. Under French law, a producer with no establishment in France appoints a representative established in France (article L. 541-10-9-1 of the Environment Code). The same article says the obligation is deemed satisfied where a marketplace established in France sees to those obligations itself, for the products concerned, for the sales made through it, with written confirmation. It is you who determine whether that applies to your own sales;…
Who pays the eco-contribution
This channel does not pay the eco-contribution for its sellers: the seller registers, declares and pays.
Its seller tool has a third party representative field, published as reserved for Germany. For France, its pages say the seller provides the numbers itself.
The exact labels on its screens
Quoted below in French, as the channel publishes it on its French-language help pages — this is the wording a seller sees in the interface.
« EPR registration number » (zDirect)registre France « Identifiant unique (UIN) »
Where the number goes
- zDirect > Settings > Business profile
- nouveaux partenaires : Onboarding dashboard puis « Submit your EPR details »
- actifs : widget EPR details > Manage > supplier type > saisie par pays > Save & continue
What it publishes when the number is missing
- « could suspend you from selling in France »
- statut ERROR si les infos ne correspondent pas au registre
About a representative established in France
Its seller pages do not mention a third party filing the number. The number is issued in the producer’s own name, and it is the producer, or the representative it appoints, who provides it to the channel.
Under French law, a producer with no establishment in France appoints a representative established in France (article L. 541-10-9-1 of the Environment Code). The same article says the obligation is deemed satisfied where a marketplace established in France sees to those obligations itself, for the products concerned, for the sales made through it, with written confirmation. It is you who determine whether that applies to your own sales; this page does not say that a seller is exempt, nor that it is not.
Sources
Read on 2026-10-17.
FAQ
Does this channel pay for me?
This channel does not pay the eco-contribution for its sellers: the seller registers, declares and pays.
In whose name is the number issued?
Its seller pages do not mention a third party filing the number. The number is issued in the producer’s own name, and it is the producer, or the representative it appoints, who provides it to the channel.
Do I need a representative established in France?
Under French law, a producer with no establishment in France appoints a representative established in France (article L. 541-10-9-1 of the Environment Code). The same article says the obligation is deemed satisfied where a marketplace established in France sees to those obligations itself, for the products concerned, for the sales made through it, with written confirmation. It is you who determine whether that…